WINNING STRATEGY
You definitively must sell on Amazon & Marketplaces
To recruit new customers.
Traffic on marketplaces is phenomenal: Otto.de weighs more than 55 million visitors. More than 50% of Internet searches start with Amazon’s engine, before Google. When you sell on Marketplaces, you reach consumers who will probably never visit your website or your physical outlets. It’s up to you to keep them coming back!
To generate additional turnover.
Amazon Europe generated 51 billion € Turnover in 2021. The biggest e-commerce sites in Europe all feature a marketplace and some are even pure marketplaces (ebay, Rakuten, Vinted…). Benefit from of these giant doorsteps!
To control your brand and product image.
If you are not on the marketplaces, others will do it for you with your products. And the consequences: cheap product products pages, not compliant with your standards, strange prices, bad image for consumers… By registering your brand with the major marketplaces, you recover the publishing rights to your product sheets.
To expand internationally.
The main Marketplaces have a worldwide approach. With an account in one territory, without the need for a subsidiary, you can expand your business throughout Europe and the world. Just add the main local marketplaces (German, Polish, Italian, Portuguese, etc.) to these global marketplaces and you get a winning combo. This is the best way to test these markets, while developing turnover and with low investments.
Do you have all skills internaly ?
Being on Amazon & Marketplaces is not enough.
You’ve got to be good.
Selling on these channels requires multiple skills.
STRATEGIC
Choose the most suitable marketplaces for you. Deploy the right commercial strategy. Calculate your optimal price according to the specific constraints ...
REFERENCING
Include the right keywords to your product sheets. Add the right elements to your product pages in order for algorithms to push your products in search engines.
COPY WRITING
Reassuring, informing and convincing potential customers while meeting SEO (Search Engine Optimisation) requirements and marketplaces compliance.
MARKETING
Make the best use of all the marketing tools offered by the platforms: Store, rich text, e
MEDIA
Produce graphic and video elements that are relevant to consumers and meet the requirements of each marketplace.
ADVERTISING
Creating and optimizing "keyword" campaigns to catch the most traffic while guaranteeing your Return on Investment.
PROMOTION
Orchestrate flash sales, coupons, special operations and use all the tools available to develop sales. Take advantage of the highlights of each marketplace.
SALES/LOGISTICS
Ensure that all orders are processed within the timeframes defined by the marketplaces and according to the correct procedures. Work with you to set up or adapt logistics structure to the requirements of the marketplaces.
CUSTOMER SUPPORT
Respond to customers within the specified timeframe, avoiding potential complaints through preventive actions. Develop positive consumer reviews.
COMPLIANCE
Ensure compliance with performance indicators, a key element in keeping your account open. Negotiate with marketplaces if necessary.
